At the same time, SMS revenue is likely to decline
Operator messaging revenue to surpass $80B by 2025 worldwide. Source: pexels.com
According to Juniper Research, the global operator-led mobile messaging revenue will increase from $87 billion in 2020 to $88 billion in 2025. Nevertheless, SMS messaging, a long-established revenue source for operators, will fall from $66 billion in 2020 to $61 billion by 2025; owing to declining P2P traffic.
The research predicts that operators will need to accelerate investment into rich media technologies to offset the loss of SMS revenue over the next 5 years.
It also predicts that operators will take advantage of the growing interest in omnichannel strategies to foster increased investment in rich media messaging standards, including RCS and MMS.
Additionally, the ability of RCS to authenticate enterprises directly will provide more efficient anti-fraud detection and mitigation of mobile business messaging traffic over established SMS traffic analysis.
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