Mastercard and Next Retail Concepts offer a new ecommerce experience

Mastercard provides innovative digital shopping solution (video).?Source: shutterstock.com

Mastercard and Next Retail Concepts have turned Fred Segal shop into the innovative digital environment, which lets shoppers browse and buy just like they are in a physical store — across any browser.

A shopper can virtually navigate through a three-dimensional store and engage with digital content curated by the retailer. Purchases are frictionless, secure and occur in the same environment, as the technology integrates seamlessly with a merchant’s existing ecommerce platform.

Mastercard and Next Retail Concepts are launching the platform with a premium retail brand, Fred Segal, and will premiere the experience at 29Rooms in Los Angeles, Refinery29’s experiential event. Together with Refinery29, the companies curated an exclusive collection of holiday gifts shoppable only online. At the point of purchase, shoppers paying with their Mastercard can sign up for a one-time loyalty reward to receive a $30 statement credit when they spend $200 or more on the collection.

The virtual experience not only shifts online shopping from transactional to experiential but also provides access to tools and insights to further engage shoppers. Retailers who leverage the technology also have the ability to provide customized offers as well as gain analytics on overall store performance.

SEE ALSO:?Mastercard partnered with Cirque du Soleil