It will be located in Jiangbei New Area, the thirteenth state-level new area in China

JD launches its first mall in East China. Source: flickr.com

According to the press release, the first JD Mall in East China will land in Jiangbei New Area of Nanjing. That will be the second collaboration between JD and Excellence Group after the successful opening of a JD Mall in Changsha.

Meanwhile, relying on the influence of two commercial IPs, JD Mall and Excellence Group, the project is expected to promote the commercial upgrading of Jiangbei and contribute to the growth of Nanjing.

Jiangbei New Area is currently promoting urban upgrading with the knowledge industry and knowledge economy. With the support of digital intelligence technology, JD is introducing a technology-supported “new consumption of knowledge” business model with a full-scene immersive experience for customers.

JD’s E-Space omni-channel retail experience store and its upgraded version JD Mall have already been opened in Chongqing, Hefei, and Xi’an, becoming the new coordinates of consumption.

During the Singles Day Grand Promotion in 2021, the turnover of JD’s electric offline stores increased by more than 8 times YOY while the traffic to the stores increased by 15 times YOY.

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