The number of active users of the Threads social media platform has crossed a kind of historical mark of 200 million people.

The head of Instagram Adam Mosseri has released a publication confirming the mentioned information. Threads took 13 months to reach its active user base of more than 200 million people.

Recently, the demand for interaction with the specified social media platform, which is part of the Meta digital ecosystem, has shown growth. Threads was launched last July. In April, the number of users of the social media platform amounted to 150 million people. In July, this figure increased to 175 million users. The landmark mark of 200 million users was reached in the shortest possible time. The acceleration of the dynamic of the growth of the mentioned indicator is a reflection of the rising popularity of the social media platform.

Threads’ main competitor is X, formerly known as Twitter. In May, the number of users of this social media platform was more than 600 million people per month. It is worth noting that after X was acquired by Elon Musk in 2022, problems began. In this case, negative changes are implied in the context of the interaction of the social media platform with users due to what can be conditionally characterized as a shift in the ideological vector. X has faced accusations of posting information materials containing anti-humanistic ideas and discriminatory narratives.

To a certain extent, the problems of the social media platform acquired by Elon Musk have become an incentive for Meta to launch Threads to increase its competitiveness and improve its market position.

As we have reported earlier, Meta Shares Rise Amid Earnings Report.