The media reports that Perplexity AI is currently planning a new advertising model for its search engine, which operates based on artificial intelligence.

As noted by journalists, the mentioned aspirations of the specified player in the machine intelligence industry are largely aimed at increasing the company’s ability to compete with Google in the digital advertising market. According to the information that was published by the media last Sunday, September 22, Perplexity AI is currently in talks with brands such as Nike and Marriott.

According to journalists, the mentioned artificial intelligence industry player intends to overhaul an advertising system based on auctions, and first developed by Google. The appropriate approach implies that companies bid to have a sponsored link placed against queries. At the same time, the artificial intelligence-based chatbot from Perplexity AI generates comprehensive answers in response to user requests. In this case, information materials from the Internet space and suggestions for follow-up queries are used.

According to media reports, the concept of Perplexity AI provides that brands can bid for a so-called sponsored question featuring an answer generated by artificial intelligence and approved by the advertiser. In this case, the journalists refer to the company’s internal correspondence. The new advertising model is expected to be launched by the end of 2024.

Perplexity AI intends to focus on the capabilities of artificial intelligence in the advertising market. It is worth noting that during the period of active development and spread of AI, the issue of cybersecurity is of particular importance. In this context, the personal awareness of users is important. For example, a query in an Internet search engine, such as how to know if my camera is hacked, will allow anyone to get information about signs of unauthorized access to the device.