Booking.com, a digital travel platform, expands its features, which are powered by artificial intelligence.

The mentioned information was released by the specified company, headquartered in Amsterdam, on Wednesday, October 30. It is worth noting that this firm is currently implementing the practice of widespread use of tools based on artificial intelligence to solve various tasks in the travel sector.

The list of new features includes Smart Filter. The corresponding tool allows travelers to describe the ideal, in their opinion, property object in their own words. Then, generative artificial intelligence scans the Booking’s inventory, focusing on the criteria necessary for the consumer, and eliminates the need for manual filtering.

Another feature, Property Q&A, allows users to ask specific questions about a property. In this case, artificial intelligence instantly finds answers from a list of property, traveler reviews, and photos.

Joe Futty, VP of product marketplace at Booking.com, stated that the company, using AI, is not just enhancing the trip planning process, but facilitating more tailored experiences that adapt and respond to travelers’ needs faster than ever before.

Artificial intelligence is increasingly being applied in the travel sector. For example, Google demonstrated its AI system, Gemini, at the Malaysian Association of Tour and Travel Agents (MATTA) Fair. In this case, artificial intelligence generates images of travel destinations and personalized trip itineraries.

United Airlines presented AI-based technology designed to better inform passengers during flight delays due to weather conditions.

It is worth noting that during the period of active development and integration of artificial intelligence into various industries, the issue of cybersecurity has become more relevant. Scammers also have access to AI, the use of which makes their activities more sophisticated. To counteract the corresponding threat to security in cyberspace, personal awareness of users is important. For example, a query in an Internet search engine, such as how to know if my camera is hacked, will allow anyone to get information about signs of unauthorized access to the device.