The media reports that Apple Inc., which is making efforts to recover sales of its computers, is currently preparing to overhaul the entire Mac line.
According to preliminary information, the main element of the modernization of the mentioned devices will be a new generation of processors, independently designed by the technology giant based in Cupertino, California, and developed taking into account the features of artificial intelligence.
Five months ago, Apple presented its first Mac computers with M3 chips. Insiders claim that the tech giant is approaching the debut of the next-generation M4 microcircuits. According to preliminary information, the new chips will be offered to consumers in at least three versions. Insiders also claim that the tech giant plans to equip the M4 chips with all its Mac models.
It is worth noting that Apple’s computer manufacturing business is currently going through an extremely difficult period. After peaking in 2022, sales of devices from this product line fell by 27% in the fiscal year ended in September 2023. During the holiday period, the indicators did not improve.
The debut of computers with M3 chips did not prove effective as a factor influencing the commercial results of the technology giant. However, these microcircuits have not demonstrated a significant performance improvement compared to the characteristics of the previous generation M2.
Apple intends to present computers with M4 chips at the end of this year or early 2025. The upgraded low-end 14-inch MacBook Pro, high-end 14-inch and 16-inch MacBook Pros, and Mac minis will debut. This was reported by insiders who used the right of anonymity due to the confidentiality of information.
It was also reported that during 2025, Apple plans to release upgraded 13-inch and 15-inch MacBook Air, Mac Studio, and Mac Pro. It is worth noting that all these devices in improved versions will receive M4 chips.
The plans of the technology giant may change. The company declined to comment to the media about the work on the new chips.
Against the background of news about the development of M4 microcircuits, the share cost of the technology giant in New York on Thursday, April 11, showed an increase of more than 2%. It is worth noting that the day before, this figure fell by 13%.
As we have reported earlier, Indonesia Faces Risk of Apple Macbook Shortage.
Serhii Mikhailov
Serhii’s track record of study and work spans six years at the Faculty of Philology and eight years in the media, during which he has developed a deep understanding of various aspects of the industry and honed his writing skills; his areas of expertise include fintech, payments, cryptocurrency, and financial services, and he is constantly keeping a close eye on the latest developments and innovations in these fields, as he believes that they will have a significant impact on the future direction of the economy as a whole.
