The acquisition is subject to approval by regulatory authorities
Klarna acquires Swedish price comparison company. Source: facebook.com
Klarna has announced the acquisition of Sweden-based PriceRunner.
According to the press release, PriceRunner will bring new features in the form of product reviews, product discovery, and price comparisons to the Klarna app.
Klarna’s shopping experience is expected to be elevated by PriceRunner’s daily price updates, reviews, tests, and filtering options.
This will create a more engaging experience for Klarna’s consumers. Klarna will add PriceRunner’s functionality to its offering while Klarna’s retail partners will benefit from behavior insight, increased website traffic from high intent consumers and optimized marketing opportunities to further drive their growth.
We’ve reported that Klarna and Stripe teamed up to fuel growth for retailers worldwide.
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