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Worldpay’s merchants can integrate Google Pay in one click

May 06, 2020

Google Pay’s solution is currently available in nearly 70 countries worldwide

Worldpay and Google Pay

Worldpay’s merchants can integrate Google Pay in one click. Source: unsplash.com

Worldpay from FIS announced the addition of Google Pay to its Hosted Payment Page (HPP) product for online merchants. It means they can simply “turn on” Google Pay to enable express online checkouts.

According to a statement, merchants, who adopt digital payment methods, reduce friction in their online checkout process. Therefore, they could see a decrease in shopping cart abandonment.

Meanwhile, the survey, conducted by Baymard Institute, revealed that 23% of card abandonments during checkout was caused by the too long or complicated checkout process.

From now on, the new integration eliminates the need for entering customers’ contact, payment, and address details, reducing the process to a few clicks.?Instead, they can carry out the payment using their biometrics such as fingerprint, face scan, or entering their Google account password.

Now more than ever, consumers are swiftly moving online for shopping, so deploying quick, secure, user-friendly options at online checkout, like Google Pay, will be where merchants can gain an edge in an increasingly competitive market. Because online shoppers have more choice than ever, it’s vital that merchants deliver the most seamless and simple buying experience possible. Google Pay makes a truly express checkout where a single input from the shopper completes a purchase in seconds
Shane Happach, EVP, Head of Global eCommerce, Worldpay Merchant Solutions, FIS 

We’ve reported that Google Meet, the company’s video conferencing product, is now free for everyone.?It means that from the beginning of May, anyone with an email address can?sign up?for Meet and use it.

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