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UK-based Daali teamed up with Salt Edge to help the underserved B&M stores with loyalty and reward programme

Apr 20, 2022

Daali teams up with Salt Edge to add an open banking boost to loyalty and reward programmes

Source: blog.saltedge.com

Daali has partnered with Salt Edge to transform the way reward and loyalty work for brick-and-mortar stores, by making bank accounts’ connection to the app seamless and safe.

According to the press release, online retailers bring in more than $12 billion a year using cashback affiliations marketing whereas physical stores don’t have that opportunity.

Daali aims to bring physical stores to the same level playing field as the online retailers by automating the cashback affiliate marketing for in-store card transactions to incrementally grow their revenue.

Leveraging Salt Edge’s open banking solutions, Daali offers its customers a safe and instant way to connect their bank accounts to the app and automatically start receiving rewards.

Loyalty and reward programmes work well when it is done right, and together with open banking, it is truly a perfect match. We launched in October 2021 and already reached 10,000 downloads. The fact that most of the users that download the Daali app connect their bank accounts, shows that Salt Edge has done a great job in open banking and consumers are loving the value proposition we are providing. Currently, we are focusing on the UK market, but as open banking is expanding globally in exponential numbers, why not expand globally too, and Salt Edge global coverage will make this goal even closer
Bishnu Gaire, Co-Founder at Daali

No need to carry a loyalty card, scan a QR code or ask for points at the checkout. With 75% of Daali users using the open banking feature, currently, there are more than 13,000 bank accounts connected to the app.

Using?Account Information?and?Transaction Categorisation, Daali offers their retail customers enhanced analytics based on transactional data, providing more insights into their customers’ buying behaviour. Enriched and categorised data can be used to create a more accurate analysis of consumers buying patterns to build a more personalised business approach and customised special offers.

Open banking is destined to uncover benefits for any business, enhancing it and as a result, making it comprehensive and fully featured. Here at Salt Edge, we see that Daali is truly solving an issue, offering a seamless loyalty & reward programme to underserved physical stores. As a result, bringing revolutionary changes to the whole industry. Partnering with Daali paves the way to a whole new loyalty and reward experience, resulting in happy clients and merchants
Mark Perlov, Lead Project Manager at Salt Edge

We’ve reported that only 10% of manufacturer revenue comes from digital sales.

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