Vente-Privee and its other brands form Veepee

Six European brands formed new online store. Source: shutterstock.com

The popular French online shop Vente-Privee has merged with five other brands to form a new online store called Veepee, Ecommerce News reports. This new name will now be used in 14 different countries in which Vente-Privee, Vente-Exclusive, and the three other European brands are active.

The Vente-Privee Group has consolidated its brands Privalia (active in Spain, Italy, Mexico, and Brazil), Vente-Exclusive (Benelux), Designer & Friends (Denmark), Zlotewyprzedaze (Poland), Eboutic (Switzerland) and Vente-Privee (France and Germany) under one unified conglomerate called Veepee. According to the company, it’s a new chapter in the company’s European history.

It has been quite the operation to transform the different brands and platforms into a one-stop online shop. It’s expected that the full integration process will be finished in spring next year. In the end, there will be a leading e-commerce player with a total turnover of 3.7 billion euros (tax included) in 2018 and a total of 72 million members.

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