Comparison Shopping Service has been launched in 21 markets across Europe

Klarna rolled out Comparison Shopping Service. Source:?klarna.com

Klarna has announced the launch of its new Comparison Shopping Service, Ecommerce News revealed.

This service offers retailers across Europe an increased customer reach. Klarna has also launched a comparison shopping page that offers brands the opportunity to reach browsing consumers with their products.

Through this new service, Klarna says to offer retailers a more effective and cheaper way to increase their customer reach and convert highly relevant traffic from consumers who are searching for products they want to purchase, thereby maximizing merchants’ return on advertising spend.

In addition to facilitating the publication of Product Listings Ads on Google, Klarna will also list a retailer’s product listing inventory on the?Klarna comparison shopping web pages, so retailers can further boost their product visibility and customer reach.

Klarna’s new Comparison Shopping Service is available in Austria, Belgium, Czech Republic, Denmark, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Netherlands, Norway, Poland, Portugal, Romania, Slovakia, Spain, Sweden, Switzerland, and the United Kingdom.

We’ve reported that Checkout.com acquires Estonian software development company.

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