UK commuter commerce to be worth 5.2 billion euros by 2022

British commuters spend more while traveling – research. Source: shutterstock.com

In the United Kingdom, commuters spend a lot while they are on the train, Ecommerce?News reported today. The value of on-train commuter commerce reached 2.9 billion euros last year and is predicted to grow by 75% to reach 5.2 billion euros by 2022.

KBH On-Train Media did some research in partnership with Retail Economic and found that 1 euro in every 25 euros of total online retail spend is carried out by people who are then traveling by train. And the average value of each transaction is 31.68 euros. In total, 51% of commuters shop online while they travel and 15% of the active shoppers buy on the train more than once a week.

According to the study, rail commuters account for 9% of the adult population in?the United Kingdom, while they contribute 11% of total spending. Thus, commuters spend more per capita than the average UK household.

There might be several reasons why commuters are spending more and more online while they are traveling. The on-train Wi-Fi connectivity has increased, there are more and more smart devices and people are increasingly feeling like they are having some ‘me time’ when they are on the train.

This can also be found in the answers given by commuter who were asked what motivated them to shop online on trains. Most of them mentioned ‘free time’ (26%), ‘convenience’ (25%), ‘boredom’ (17%), ‘don’t feel time-pressured’ (13%) and ‘enjoy browsing for products while on the train’ (11%).

Shopping commuters order products online mostly in the evening, between 4 and 8 PM. The second most popular time was during morning rush hour, between 6 and 10 AM.

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