Younger demographics key to optimizing online brand sales and product discovery

Brands are not utilizing online presence in optimum way. Source:?shutterstock.com

According to the latest research by GlobalData, 82% of global consumers claim to own and use a smartphone every day, however, just 38% of them say that they use it to make online purchases.

GlobalData’s 2018 Q4 Global Consumer survey reveals that the 18- to 44-year-old age group are more likely to make online purchases with their smartphone than any other age group and therefore brands must provide relevant online platforms for products and services to effectively target these younger consumers.

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