Amazon provides sellers who use Fulfillment by Amazon (FBA) with new flexible options for seamlessly managing product returns.

Leading e-commerce platform Amazon is continuously innovating its Fulfillment by Amazon (FBA) service to provide selling partners with more flexible options to handle their returns and extend the utility of returned products.

Some of the key return management services available to selling partners are:

• Grade and Resell – an optional program that helps extend the life of returned products through a resell channel on Amazon.
• A free product support on eligible items helping customers with product setup, product use, or troubleshooting issues.
• Returnless Resolutions program enabling merchants to grant refunds without the customer physically returning the item. It is often more cost-effective for international sellers and sellers of low-cost items.
• FBA donations – when products cannot be resold, they can be donated to families and individuals in need.

Besides the abovementioned return tools, Amazon launched Customer Return Analytics and Insights solution. It uses Generative AI to collect and analyze relevant customer feedback, e.g. reviews, questions, and return reasons, and provides sellers with a clear picture of how to improve the customer experience and avoid returns in the first place.

For customers to easily discover a product that best suits their needs, the retail giant offers personalized size recommendations, review highlights, and its latest innovation Rufus – a generative AI-powered expert shopping assistant.?

Sellers can also benefit from the capabilities of generative AI through the firm’s newest project, Amelia. Its beta version is already available to select sellers in the US through Seller Central, an internal dashboard for third-party merchants.