Meta has announced the expansion of its business subscription program for customers living in India.

Last year, the mentioned technology giant introduced Meta Verified for businesses on Facebook and Instagram. Eventually, the company started offering subscriptions for business on WhatsApp.

Last Monday, July 22, the technology giant published a post in its blog noting that the expanded Meta Verified business offering on Facebook and Instagram includes the verified badge along with enhanced account support, impersonation protection, and additional features to support discovery and connection. The company also underlined that the specified features empower customers to drive growth and support a broader range of business needs and activities across apps within its digital ecosystem.

The technology giant has expanded its offerings for the specified program based on business feedback and market research. Business owners state their desire to be verified as it builds trust in them and increases customer confidence.

The technology giant notes that the verification badge continues to be one of the most popular reasons to subscribe for Meta Verified.

It’s worth noting that there is a fairly clear and consistent tendency for social media apps to get involved in the area of retail. The younger generation is disproportionately engaged in social commerce.

Specific studies have found that in the United States, 43% of consumers browse social media to find goods and services. Also, 14% of them end up purchasing on the corresponding virtual platforms.

As we have reported earlier, Nigerian Regulator Fines Meta.